Open Box, Excellent or Pre-Loved: What Do Our TV Conditions Mean?
- , by GK Prime
- 7 min reading time
If a TV is not brand new, what is wrong with it? Usually nothing. Here is what our Brand New, Open Box, Excellent and Pre-Loved grades mean, how much you can save, and what to check before you buy.
If it isn't brand new, what's wrong with it? We hear this question almost every week, and it is a fair question.
In most cases, nothing is wrong at all. Many of our TVs returned units for some simple reasons. Likewise, change of mind, size doesn’t fit, I want to upgrade picture quality. A case where customer orders a 65-inch TV and finds out that it doesn't fit above the fireplace, hence it was returned. Another example where TV runs for display purpose in a shop, malls or any other place for a couple of weeks or months.
These TVs functionality are intact. However, once the box has been opened, it can't be sold as brand new anymore.

Once it is wall mounted, there is no significant difference between used and new one
You are still spending a lot of money, so you should know exactly what you are getting. This guide explains each condition in simple words.
Our Condition Grades

Real TVs from our range. Every grade is tested. The grade describes how the TV looks.
Brand New
The TV is sealed in its original box and has never been used. You will be the first owner. Choose this grade if you want a TV that nobody has used before.
Open Box
The box has been opened, but in many cases the TV has never been plugged in. These TVs usually come back because the buyer changed their mind, chose the wrong size or the outer box was damaged during delivery. We check each one, make sure it works and pack it again. Many customers choose this grade because it is almost new but costs less than brand new sealed box.
Excellent
The TV has been used, but only lightly. From your sofa, it will look the same as a new TV. If you look very closely, you may find a tiny mark on the frame or the stand. Every Excellent TV is tested before it leaves us.
Pre Loved
This is our best-value grade. The TV has been used before, so you can expect some visible marks, such as a scuff on the frame or light scratches on the stand. Everything works as it should. A Pre-Loved TV is a great choice for a bedroom, a kitchen or a games room.
How Much Can You Save?
The saving depends on the model and the grade. Here are some real examples of Excellent-grade TVs from our store at the time of writing. The "was" price is the higher price shown on each product page.
| TV | Condition | Was | Our price | You save |
|---|---|---|---|---|
| Hisense 50" U6N Mini LED | Excellent | £699 | £299 | £400 |
| Samsung 55" QN90A Neo QLED | Excellent | £999 | £499 | £500 |
| Sony 65" BRAVIA X90K | Excellent | £1,199 | £689 | £510 |
| Samsung 65" QN95B Neo QLED | Excellent | £1,299 | £999 | £300 |
| LG 75" QNED81 | Excellent | £1,399 | £699 | £700 |
| Samsung 75" QN90B Neo QLED | Excellent | £1,999 | £989 | £1,010 |
In these examples, you save between £300 and £1,010. On three of the six TVs, you pay about half of the price, and on the Hisense you pay less than half. You could spend the money you save on a soundbar, a wall mount or a bigger screen.

The same six TVs as a chart. Prices change as stock sells, so always check the product page.
Five Things to Check Before You Buy

Check these five things before you buy.
- The model code. It tells you the year and the series of the TV. On Samsung TVs, a letter near the end shows the year: B is 2022, C is 2023, D is 2024 and F is 2025.
- The condition grade. Read any notes on the product page. If there is a mark, we will tell you where it is.
- What's in the box. Check that the remote, the stand or feet and the power cable are listed. If you are not sure, ask us before you order.
- Warranty and returns. Eligible products come with our 6-month store warranty. You can request a return within 15 days of receiving your order.
- Delivery. Delivery is free across the UK and usually takes 3 to 5 working days. Larger TVs may be delivered by a two-person team.
Which Grade Is Right for You?
Think about where the TV will go. For the main TV in your living room, which the whole family watches every evening, Open-Box or Excellent is a good choice. For a bedroom, a kitchen or a first TV for a teenager, Pre Loved gives you the best value.
If you can't decide between two grades, send us a message. We are always happy to help you choose the right TV.
Frequently Asked Questions
Do Open-Box and Pre-Loved TVs work as well as new ones?
Yes. Every TV is tested before it leaves us. The grade describes how the TV looks, not how well it works.
Why are these TVs so much cheaper than in the big shops?
Once a box has been opened, or a TV has been used, it can no longer be sold as new. Even if the TV is almost perfect, it must be sold at a lower price, so you pay less.
Will I know about any marks before I buy?
Yes. The condition is shown clearly on every product page. If you want more detail about a particular TV, contact us before you order and we will be happy to help.
Do I get a warranty?
Eligible products come with our 6-month store warranty. The full terms are shown on each product page and on our Warranty and Claims page.
Can I return the TV if I change my mind?
You can request a return within 15 days of receiving your order. Our Returns and Refund Policy explains how it works. Your legal rights as a consumer are not affected.
Will the TV come with a remote and a stand?
Most TVs do but always check the product page. If something isn't listed, ask us before you order so there are no surprises.
Can I see the TV before I buy it?
Yes. You can collect your TV from our store in Telford, Shropshire. Please contact us first so we can have it ready for you.
How long does delivery take?
Delivery is free across the UK and usually takes 3 to 5 working days. Larger TVs may be delivered by a two-person team.
Can you install the TV for me?
Installation is not included as standard. If you need help, please ask us before you place your order.
Can I spread the cost?
Yes. Klarna is available at checkout for eligible customers, subject to approval.
How can I contact you?
You can email us at info@gkprime.co.uk or send us a message on WhatsApp. We are always happy to help you choose.
Ready to find your next TV? Browse our Smart TVs and filter by condition to find the right TV for your room and your budget.